Game developers have experimented with augmented reality
titles on a variety of camera-enabled platforms, including handhelds
like the Nintendo 3DS and PlayStation Vita as well as mobile phones
running Android and iOS. A company called Blippar is working on the next
step toward the kind of augmented reality experiences we've seen in the
movies: gaming with a camera on your face — namely, Google Glass.
Blippar, which was founded in 2011, is an augmented reality firm that
has worked with clients such as Kraft, Coca-Cola and Justin Bieber to
produce marketing tied to the physical world. Ambarish Mitra, Blippar's
founder and CEO, told Polygon in a recent interview that the company
boasts the "fastest image recognition platform" in the world, capable of
picking up "billions of images" in under 300 milliseconds with a mobile
app that weighs in at less than 6 MB.
The philosophy behind Blippar, said Mitra, is that while "we are in
the middle of a digital revolution and everything's going digital," the
physical world remains relevant and "will always be relevant." He added
that "bridging the physical with digital will drive better relevance,
because you have an element of context.
"we will create a browser of the physical world"
"So we built Blippar with the whole ambition that we will create a
browser of the physical world, and anything you look at, you get either
utility information out of it or you get entertainment out of it," Mitra
continued.
Blippar's existing technology is available in apps on Android, iOS
and Windows Phone. The company recently began working with Google Glass:
In February, Blippar was able to get its image recognition engine up
and running on the platform, and now the company has been able to make
it interactive.
Mitra called Glass a "very natural extension of [Blippar's] being,"
and a "validation of AR." But according to Mitra, Google has yet to
fulfill the promise of Glass that it presented when it
unveiled the first prototype
at Google I/O 2012. The Glass games that Google initially showed off
weren't really AR experiences in that they "had nothing to do with the
physical environment." Blippar is taking advantage of a variety of
Glass' hardware capabilities.
We tried an early tech demo that gave us an idea of how far Blippar's
multifaceted technology is. Mitra taped a poster-size version of the
image above to the wall, and then we put on Google Glass. Within a few
moments, the device's camera recognized the image, and rocks began
flying at our face. Our task was to avoid the rocks by moving our head.
The rocks were coming at us in three dimensions, so we had to time our
dodges well; it was as if we were evading bullets in
Superhot.
The game was running on an Android phone and was being displayed on
Glass via Bluetooth, so there was a lag between our movements and the
in-game effects; Mitra attributed that to the older Android phone being
used and the wireless connection. The frame rate was crawling, too, but
we were able to get an idea of what's possible with Blippar's
technology. And according to Mitra, the rock game is intended merely as a
proof of concept for developers.
"you can have multiplayer gaming just by looking at things"
"This is proving that you can actually even start thinking about
building games on Glass which are three-dimensional in nature," said
Mitra. Blippar plans to release a software development kit for augmented
reality Glass games in July.
According to Mitra, Blippar's technology is platform- and
hardware-agnostic; even if Glass doesn't succeed as a commercial
product, Mitra believes that augmented reality will continue forward.
And the company has high hopes for interactive augmented reality
experiences, such as the technology's power to enhance physical toys.
Mitra spoke of playing with Lego minifigures, which remain popular today
even though they're static pieces of plastic.
"That very character can come to life and start shooting lasers at other characters," said Mitra of Lego.
"And you can have multiplayer gaming just by looking at things," he
continued. "And this is where we believe a lot of gaming companies will
start thinking beyond the boundaries of a disc or just a shell of a
computer."
Source: Polygon